What is Management? Definition, Features, Levels, Functions, and Importance

what is management

What is Management? Management is the coordination and direction of workflow, operations, and personnel within an organization to achieve its objectives efficiently. It involves setting goals, organizing resources, motivating employees, and evaluating performance. Managers create a conducive environment for productivity and ensure compliance with policies and regulations. Management styles vary, from authoritative decision-making to coaching … Read more

What Is Promotion Mix? Definition and Its Components (Explained)

components of marketing mix

What is Promotion Mix? Promotion mix means integration of its components which are personal selling, advertising, sales promotion, public relations, and direct marketing to achieve targeted marketing goals and objectives. Promotion mix also can be defined as the combination of several promotional tools, used to promote products, attract customers, persuade them, and create a place … Read more