product labelling

Labelling: Definition, Types, Functions, Elements, and Importance

What is Labelling? Labelling is the process of assigning a label to the product to make it more recognizable and identifiable by adding products information and the manufacturer. Where, a prodcut label may be any tag, symbol, a small piece of paper, wrapper, or means of recognition directly attached to the product. A label consists …

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brand equity

What is Brand Equity? Definition, Value, Process, and Types

What is Brand Equity? In marketing, brand equity is the totality of the perceived (qualitative) value of a brand. The total value of a brand is determined by the positive perceptions and experiences of consumers that a brand offers. Brand equity is the set of assets and liabilities linked to a brand, differential attributes, features, …

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product life cycle strategies

A Definitive Guide To The Product Life Cycle Strategies

Strategies For the Product Life Cycle The product life cycle is the process that explains the life stages of the product from its introduction to dropping out from the market. The product life cycle stages are – introduction, growth, maturity, saturation, and declining, every stage is distinct and every stage also requires distinct marketing strategies. …

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product life cycle

Product Life Cycle: Definition, Stages, Strategies, and Examples

What is the Product Life Cycle? The product life cycle (PLC) is the marketing strategy that outlines the stages of a product from its development, introduction in the market to its removal from the market. It outlines five main stages of the product – introduction, growth, maturity, saturation, and declining, and also gives the necessary …

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