investment

What Is An Investment? Definition, Types, Importance, and Process

What is an Investment? An investment is a sacrifice of present consumption with the expectation of the future will be better. In a general sense, it is an allocation of money in different assets with the expectation that in the future the value of these assets will be higher and generate some return. In a …

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selling tips

How To Make A Sale? 16 Easy Yet Useful Selling Tips For It

Sales or selling of what a business firm produces is one of the most important factors to boost up a firm’s life towards prosperity. When we see or heard of some great salesperson, we think about what types of sales or selling tips, techniques, or strategies he/she is employing. There is no all-in-one selling tip, …

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objectives of personal selling

Objectives of Personal Selling: Qualitative and Quantitative

What is Personal Selling? Personal selling is when you communicate with consumers on a one-on-one basis. It’s a one-on-one encounter with customers. As such, the basic objectives of personal selling, to individually contact prospects and make them favorably work on seller offers. It’s all about the products and services when it comes to communication. Buyers/customers …

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selling ethics

What Is Selling Ethics? Definition and Ethical Issues In Selling

What is Selling Ethics? Selling ethics is a set of positive activities a seller does for his customers to benefit them along with profit to him. The ethical activities of the seller in selling may include providing appropriate knowledge, treating with respect, fairness, providing good products, and other good works for the prospects. Selling is …

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Selling definition

What Is Selling? Definition, Meaning, Nature, and Types

What is Selling? Selling is the process of persuading potential customers to buy some goods or services or ideas so that certain interests of buyers can be satisfied and the seller gets paid. Usually, selling means giving something such as any products in exchange for money. For selling to be selling there must be an …

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how to make a plan

What Is A plan? How To Make A Plan? (Made Easy)

What is a Plan? A plan is a set of steps, processes, or actions that are to be taken in the future to achieve some desired goals. Plans action is future-oriented and how to achieve it is determined in advance. A plan is intellectual in nature, in which in advance fixed about how to do …

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7Ps of marketing mix

The 7Ps of Marketing Mix and How To Best Use Them? (Made Easy)

What Are The 7Ps Of The Marketing Mix? 7Ps of the marketing mix are the product, price, place, promotion, people, process, and physical evidence which are the fundamental tools for any marketing activity and any marketing firm. So, what is the marketing mix? The marketing mix is the blend of marketing strategies that a business …

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customer targeting

What Is Customer Targeting, How To Do It? (Made Easy)

What is Customer Targeting? Customer targeting refers to the process where the most profitable group of customers are selected out of many other groups, along with which matches the firm’s objectives and resources. While targeting customers, the basic factors such as the firm’s objectives, available resources, the size of the target market (customer), the growth …

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importance of marketing

Importance of Marketing To The Business, Consumers, and Society (Explained)

Importance of Marketing Why marketing is so important? Marketing has a great role in achieving business goals, it is used as a strategy by business communities to achieve their business goals and objectives. Marketing is not only for the business, rather it is equally important to consumers and nations too. Here, we will discuss the …

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Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) Model of Marketing

What is the STP Model Of Marketing? STP model of marketing is a marketing strategy that helps the business firm to know to whom they are promoting their goods and for what reason through segmentation, targeting, and positioning. STP is an acronym of segmentation, targeting, and positioning – which includes first dividing a whole market …

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