Marketing

promotion

What is Promotion? Definition, Objectives, Components, and Factors

What is Promotion? Promotion is an art, process, and strategy to communicate a business firm’s products, services, or any brands to the target market to persuade the target market to make sales or make well informed about the brand. Generally, the promotion can be understood in two ways, in terms of professional work (career), promotion …

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marketing logistics functions

The 9 Major Functions of Marketing Logistics (Explained)

Functions of Marketing Logistics As marketing logistics is the combination of marketing and logistics, the functions of marketing logistics are interrelated with the elements marketing logistics system. Simply, by combining the 4Ps of the marketing mix, the marketing logistics aims at achieving optimum customer satisfaction. It involves the planning, implementation, and control of 4Ps and …

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marketing logistics

What Is Marketing Logistics? Definition, Essentials, and Functions

What is Marketing Logistics? Marketing logistics is the process of distribution of goods and services from the producers to the target (ultimate) consumers that ensures the right product at the price, time, and place. Marketing logistics is also called physical distribution that is concerned with managing the physical flow of products from the supplier’s point …

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channel conflict

Channel Conflict: Definition, Types, Causes, and Resolution Methods

What is Channel Conflict? Channel conflict is a situation where one member of the channel perceives that the other channel member behaving in a way that prevents the first member from achieving his distribution objectives. It is a condition of odds between the different members of the channel. In simple words, remember channel conflict means …

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distribution channel

Distribution Channel: Definition, Functions, Types, and Selection Factors

What is a Distribution Channel? A distribution channel is a set of institutions that involves the process of the movement of goods, services, or any information, an idea from the producer to the final consumers. In very simple words, a distribution channel is a set of channels such as wholesalers, dealers, distributors, retailers, middlemen, or …

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price changes

Price Changes: How To Initiate and React Price Change (made simple)

What is Price Change? In marketing, when the various internal and external factors force business organizations to make changes in their products or services prices, it is called price change. In other words, the price change is an alternation of the previous price of any product or service. In general concept, the price of a …

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price lining

What is Price Lining? Definition, Strategies, Examples (made simple)

What is Price Lining? Price lining is the marketing (pricing) strategy where a marketer or retailer sets different prices of his same offerings because such offerings differ to some extent in terms of quality, style, design, features, size, attributes, benefits, package, and so forth. Price lining is also called product line pricing – for example, …

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