Marketing

objectives of personal selling

Objectives of Personal Selling: Qualitative and Quantitative

What is Personal Selling? Personal selling is when you communicate with consumers on a one-on-one basis. It’s a one-on-one encounter with customers. As such, the basic objectives of personal selling, to individually contact prospects and make them favorably work on seller offers. It’s all about the products and services when it comes to communication. Buyers/customers …

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selling ethics

What Is Selling Ethics? Definition and Ethical Issues In Selling

What is Selling Ethics? Selling ethics is a set of positive activities a seller does for his customers to benefit them along with profit to him. The ethical activities of the seller in selling may include providing appropriate knowledge, treating with respect, fairness, providing good products, and other good works for the prospects. Selling is …

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customer targeting

What Is Customer Targeting, How To Do It? (Made Easy)

What is Customer Targeting? Customer targeting refers to the process where the most profitable group of customers are selected out of many other groups, along with which matches the firm’s objectives and resources. While targeting customers, the basic factors such as the firm’s objectives, available resources, the size of the target market (customer), the growth …

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importance of marketing

Importance of Marketing To The Business, Consumers, and Society (Explained)

Importance of Marketing Why marketing is so important? Marketing has a great role in achieving business goals, it is used as a strategy by business communities to achieve their business goals and objectives. Marketing is not only for the business, rather it is equally important to consumers and nations too. Here, we will discuss the …

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Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) Model of Marketing

What is the STP Model Of Marketing? STP model of marketing is a marketing strategy that helps the business firm to know to whom they are promoting their goods and for what reason through segmentation, targeting, and positioning. STP is an acronym of segmentation, targeting, and positioning – which includes first dividing a whole market …

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What Is Promotion Mix? Definition and Its Components (Explained)

What is Promotion Mix? Promotion mix means integration of its components which are personal selling, advertising, sales promotion, public relation, and direct marketing to achieve targeted marketing goals and objectives. Promotion mix also can be defined as the combination of several promotional tools, used to promote products, attract customers, persuade them and create a place …

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direct marketing

Direct Marketing: Definition, Benefits, Tools, and Examples

What is Direct Marketing? Direct marketing is when the marketer or seller, without the help of any marketing middlemen, himself contacts potential customers and tries to persuade them to buy his offers. In simple words, direct marketing is a marketing strategy without using middlemen. In which without using marketing middlemen by use of consumer-direct channels …

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