segmentation

Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) Model of Marketing

What is the STP Model of Marketing? STP model of marketing is a marketing strategy that helps the business firm to know to whom they are promoting their goods and for what reason through segmentation, targeting, and positioning. STP is an acronym of segmentation, targeting, and positioning – which includes first dividing a whole market …

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market segmentation

Market Segmentation: Definition, Types, Requirements, Process, and Importance

What is Market Segmentation? Market segmentation is a process, strategy, and practice to divide the whole market into its sub-market to make such a market more approachable. Simply, it is a practice to subdivide the entire consumer market into segments based on consumer needs, tastes, preferences, and spending patterns. Market segmentation is also called market …

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