An Ultimate Guide to Product Life Cycle (PLC) Strategies

product life cycle strategies

Product Life Cycle Strategies The product life cycle is the process that explains the life stages of the product from its introduction to dropping out from the market. The product life cycle stages are – introduction, growth, maturity, saturation, and decline, every stage is distinct and every stage also requires distinct marketing strategies. There are … Read more

Product Life Cycle (PLC) – Definition, Stages, Strategies, and Examples

product life cycle

What is Product Life Cycle (PLC)? The product life cycle (PLC) is the length of time of products that outlines the stages of a product from its development and introduction in the market to its removal from the market. It outlines the five main stages of the product – introduction, growth, maturity, saturation, and decline, … Read more