Process Of Market Segmentation Archives - Tyonote

Market Segmentation: Definition, Types, Requirements, Process, and Importance

market segmentation

What is Market Segmentation? Market segmentation is a process, strategy, and practice to divide the whole market into its sub-markets to make such a market more approachable. Simply, it is a practice to subdivide the entire consumer market into segments based on consumer needs, tastes, preferences, and spending patterns. Market segmentation is also called market … Read more