6 Marketing Concepts: Marketing Management Philosophies [Explained]

August 15, 2023 by Sujan

Marketing Concepts (Marketing Management Philosophies) The marketing management philosophies that direct the marketing operations of business firms are known as marketing concepts. Marketing concepts also referred to as marketing management philosophies, through the past ages have guided organizations’ marketing activities. As marketing has evolved with human civilization, marketing philosophies also go in hand hand with … Read more

Marketing Management: Definition, Features, Objectives, and Tasks

May 28, 2023August 27, 2021 by Sujan

What is Marketing Management? Marketing management is all the activities done by a business to make sure the marketing activities meet its goals. Simply, it is a process of planning, implementing, and controlling marketing exercises of the business to make customers’ needs satisfied and achieve organizational objectives. The main objectives of marketing management are to … Read more