types and bases of market segmentation

8 Major Types and Bases of Market Segmentation (Explained)

Types and Bases of Market Segmentation Basically, there are four most popular types of market segmentation – demographic, psychographic, behavioral, and geographic segmentation. These types of market segmentation are the bases or variables by which a marketer can segment the markets. The marketer can segment the consumer market as well as the organizational or industrial …

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