price lining

What is Price Lining? Definition, Strategies, Examples (made simple)

What is Price Lining? Price lining is the marketing (pricing) strategy where a marketer or retailer sets different prices for the same offerings because such offerings differ to some extent in terms of quality, style, design, features, size, attributes, benefits, package, and so forth. Price lining is also called product line pricing – for example, …

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