new product development

New Product Development: Definition and Process (Made Simple)

What is New Product Development (NPD)? New product development (NPD) is the process of generating a new idea, turning that idea into a new & usable product, and introducing it to the market. Usually, NPD follows a series of steps before introducing the new product to the market that satisfies the market need and want. …

New Product Development: Definition and Process (Made Simple) Read More »