Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) Model of Marketing

What is the STP Model of Marketing? STP model of marketing is a marketing strategy that helps the business firm to know to whom they are promoting their goods and for what reason through segmentation, targeting, and positioning. STP is an acronym of segmentation, targeting, and positioning – which includes first dividing a whole market …

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