planned change

Planned Change: Definition, Need, and Process (Explained)

What is Planned Change?

Planned change is constituted with an intentional and goal-oriented change in activities to adapt to changing environments. It is necessary to work with changing environments and to meet changing expectations of customers. Plan A is not always the best thus the plan change or B takes place.

Change is natural and inevitable in organizational performance. It is an essential part of managerial functions to modify its working procedures and system on the basis of changing environment of society. For this purpose, management needs to develop the practice of planned change in organizational performance.

Need of Planned Change

The needs (say importance) for planned change are:

need of planned change

#1 Adapt with Environmental Change

It helps to improve the ability of the organization to adapt to environmental changes. Environmental change is a natural and ever-changing process. The change in the social environment brings new concepts, ideas, knowledge, and system in the business. Management needs to develop the practice of planned change in organization performance to efficiently work with environmental change.

#2 Change in Employees Behavior

Planning is essential to change employees’ behavior to make them responsive to change. Management needs to use different tools to change the attitude and behavior of employees consisting of counseling, orientation, training, and motivation. Such change in behavior helps to overcome the resistance to change.

#3 Meet Competition

In the open market economy, every business organization needs to face competition. On the basis of time, competitors can introduce a new strategy, policy, technology to grab the market. In such a situation, the manager needs to introduce planned change practice to modify the present working procedures and system. It will be supportive to meet competition in the market.

#4 Fulfill Consumer’s Expectation

On the basis of changing environment of society needs, demands, and expectations of consumers will be changed. Similarly, new models, designs, structures, concepts, technology may introduce in the market to draw the attention of customers. Thus, managers need to identify the changing expectation of consumers and introduce a planned change in organizational performance. It facilitates to fulfill the demand of the consumers.

#5 Innovation of New Knowledge

Planned change is supportive of the innovation of new knowledge, idea, concept, and technology. It is essential to develop new procedures and systems in doing work. It helps to new output or service. The introduction of new designs, models, and structures of products on the basis of changing demands of the customers is crucial to meet business objectives.

#6 Development of Team Work

In planned change management needs to emphasize participative management. Work should be divided among teams having complementary members. The manager needs to invite team members into the decision-making process. It facilitates meeting the planned objectives.

#7 Conflict Resolution

When people work in a group conflict is natural. Because group members may have differences in skills, perceptions, attitudes, and beliefs. They work together to achieve common goals. In course of work, they may put inverse opinion and ideas in working procedures and systems. In planned change management needs to resolve conflict on time for smooth performance.

#8 Reinforce Efficiency

Planned change facilitates strengthen the competency of employees. It needs training of employees, re-engineering in working procedures, change in management structure, etc. Such activities help to develop the working efficiency of employees and to meet planned objectives.


The process of planned change’s main aim is to provide the best-planned change. To get the best, some steps are needed to consider. The steps are:

  • Recognition of the need for change
  • Establishment of goals
  • Diagnosis of relevant variables
  • Selection of appropriate change method
  • Planning to implement the change
  • The actual implementation of change
  • Evaluation and follow up

Get here, a detailed explanation of these steps…

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