Strategic Management

Business Level Strategy

What is Business Level Strategy? Definition, Types, and Ways To Implement

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What is Business Level Strategy? Business level strategy is a strategy that attempts to create customer value and achieve a competitive advantage by exploiting core competencies in specific product markets. It combines and integrates the set of commitments and actions of a business to achieve a competitive goal. Business level strategy deals with the question …

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Corporate level strategy types

4 Types of Corporate Level Strategy [+Pros/Cons]

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Types of Corporate Level Strategy/Grand Strategy Mainly talking the types of corporate level strategy/grand strategy are of four types viz. stability, expansion, retrenchment, and mixed strategy. The corporate-level strategy means the top-level strategy made by the top management of the organization. This strategy attempts to coordinate all of a firm’s resources to a corporate objective …

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Retrenchment Strategy

What is Retrenchment Strategy? Definition, Types, Adopting Reasons, & Pros/Cons

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What is Retrenchment Strategy? A retrenchment strategy can be defined as the process to retrench weak business units with the aim to maintain a stable financial position. Retrenchment here refers to cutting down or reducing. Firms retrench products or services that are no longer profitable as they increase only expenses. Retrenching also goes for employees …

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Growth Strategy

What is Growth Strategy? Definition, Types, Reasons, and Pros/Cons

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What is Growth Strategy? A growth strategy can be defined as a set of actions that are designed to achieve growth in sales, profits, assets, productivity, market share, or a combination of these. This strategy is when you want to grow your sales or product lines, for example. Growth strategy is also called expansion strategy …

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Stability Strategy

What is Stability Strategy? Definition, Types, Reasons for Adopting, & Pros/Cons

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What is Stability Strategy? The stability strategy of an organization is an attempt to continue its business activities without bringing any significant changes in its operation and direction. Through this strategy, firms try to maintain their current market position, and if they change only incremental changes are made. A stability strategy is one of the …

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Corporate Level Strategy

Corporate Level Strategy: Definition, Features, Types, and Importance

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What is Corporate Level Strategy? Corporate-level strategy is the top-level strategy that is formulated by the top management. The aim of such strategies is to achieve corporate objectives. Corporate-level strategy is also called grand strategy. This strategy sets the overall direction of the company and the management of its business or product portfolio. It deals …

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Internal Analysis Methods

6 Major Methods of Internal Environment Analysis (Explained)

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Methods of Internal Analysis Internal analysis or internal environment analysis is an attempt to the identification of organizational capabilities which can be done through various methods/tools/ or techniques. Internal analysis is an important tool to understand the internal activities of an organization. It gives information about how its strategies are working, its resource base, relative …

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Internal Environment Analysis

What is Internal Environment Analysis? Definition, Process, Tools, & Importance

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What is Internal Environment Analysis? Internal environment analysis or internal analysis is the process of assessing of internal resources and capabilities of an organization to know its strengths and weaknesses. The organizational internal factors such as goals, policies, resources, structure, culture, etc. are the source of strengths and weaknesses that resides in different functional units …

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PESTLE Analysis

What is PESTLE Analysis? Definition, Factors, Importance, & Pros/Cons

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What is PESTLE Analysis? PESTLE analysis is the tool for the organization to identify the likely impact of external factors on its operation and performance. This tool analyzes external factors to identify the environmental trends and potential opportunities and threats. Previously this model was PEST analysis which is an acronym for political, economic, socio-cultural, and …

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