Marketing

direct marketing

Direct Marketing: Definition, Benefits, Tools, and Examples

What is Direct Marketing? Direct marketing is when the marketer or seller, without the help of any marketing middlemen, himself contacts potential customers and tries to persuade them to buy his offers. In simple words, direct marketing is a marketing strategy without using middlemen. In which without using marketing middlemen by use of consumer-direct channels …

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public relation

Public Relation: Definition, Objectives, Tools, and Examples

What is Public Relation (PR)? Public relation (PR) is a process, practice, and strategy in which a firm or an organization communicate with people, try to understand their need, problem and make an attempt to solve, ultimately aiming to build a mutually benefiting relationships with the public. Public relation is an attempt to be a …

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sales promotion

Sales Promotion: Definition, Tools, Techniques, Objectives, Examples

What is Sales Promotion? Sales promotion is a marketing strategy where a business firm uses short-term strategies (incentives) to stimulate customers’ demand for its products or service. Sales promotion is one of the important tools of the promotion mix. It is temporary in nature, which aims to drastically increase the demand for products by applying …

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personal selling process

The 7 Essential Steps In Personal Selling Process (Explained)

What is Personal Selling? Personal selling is a process where a seller makes face-to-face interaction with the buyer, tries to persuade the buyer to accept his idea, products, or services, or any offer, or just to inform the buyer. In other words, personal selling is the direct communication between buyer and seller about the goods …

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personal selling

Personal Selling: Definition, Features, Process, Types, Pros, and Cons

What is Personal Selling? Personal selling is the person-to-person or face-to-face interaction between the seller and buyer where usually the seller interacts with the potential buyer with a hope to sell his product or service. Personal selling is when the seller personally visits his customers and involve in the process of persuading them to purchase …

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advertising budget

What is An Advertising Budget? Definition, Methods, Pros, Cons

What is Advertising Budget? The advertising budget is the certain percentage of the business firm’s total marketing expenditure which is basically estimated to use for advertising purposes. In general, an advertising budget is a percentage share of the total marketing budget. The size of the budget usually depends on the nature of the product, advertising …

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Factors Affecting Selection of Advertising Media

9 Key Factors Affecting The Selection of Advertising Media (Explained)

Factors Affecting The Selection of Advertising Media Factors affecting the selection of advertisement media – every advertising media has a significant and separate role in the promotion of a business and its products and services. It is important to select or choose the right media for advertising, when inappropriate advertising media is selected it directly …

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advertising

What is Advertising? Definition, Features, Types, Objectives, Examples

What is Advertising? Advertising is any paid form of promotional activity done by an individual person or organization to inform the target market about the product and service or to make them take certain actions, especially by an identified sponsor. For example, you attended a party with your friend, you see a gorgeous girl, and …

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marketing Communication

Marketing Communication: Definition, Process, Tools, and Importance

What is Marketing Communication (MarCom)? Marketing Communication is the process where a business firm conveys its offerings information to the potential customers either directly or indirectly with the expectation to persuade them to make a real purchase. Marketing communication is also called in short form as MarCom. It includes all the possible efforts a business …

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promotion

What is Promotion? Definition, Objectives, Components, and Factors

What is Promotion? Promotion is an art, process, and strategy to communicate a business firm’s products, services, or any brands to the target market to persuade the target market to make sales or make well informed about the brand. Generally, the promotion can be understood in two ways, in terms of professional work (career), promotion …

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