Marketing

marketing management

Marketing Management: Definition, Features, Objectives, and Tasks

What is Marketing Management? Marketing management is all the activities done by a business to make sure the marketing activities meet its goals. Simply, it is a process of planning, implementing, and controlling marketing exercises of the business to make customers’ needs satisfied and achieve organizational objectives. The main objectives of marketing management are to …

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Holistic Marketing Concept

What Is The Holistic Marketing Concept In Marketing? Explained

What is Holistic Marketing? Holistic marketing is a marketing philosophy that believes all the business components are important in achieving defined objectives, says all components should work together as one single to achieve a common goal. The holistic marketing concept is based on holism philosophy, which believes whole is greater than one, and which says …

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Societal Marketing Concept

What Is Societal Marketing Concept In Markating? Explained

What is the Societal Marketing Concept? The societal marketing concept is based on the notion that for any business to be successful it must satisfy the customer’s wants and at the same time also improve social (human) welfare. The societal marketing concept is also known as the simply social concept of marketing assumes organizations adopting …

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Product Concept In Marketing

What Is The Product Concept In Marketing? Made Simple

What Is The Product Concept? The product concept of marketing is a concept that believes the buyers will purchase the products or services that have the most quality, performance, and innovative features for the given prices. Today it is compulsory for companies to produce high-quality products to meet customer’s needs and in order to survive …

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essential marketing concepts

The 6 Essential Marketing Concepts (Marketing Philosophies) Explained

Marketing Concepts (Marketing Management Philosophies) The marketing management philosophies that direct the marketing operations of business firms are known as marketing concepts. Marketing concepts also referred to as marketing management philosophies, through the past ages have guided the organizations’ marketing activities. As marketing has evolved with human civilization, the marketing philosophies also go in hand …

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