Marketing

Marketing Information System

Marketing Information System: Definition, Relevance, Components

What is Marketing Information System (MKIS)? A marketing information system (MKIS) is a structured system of information that aims in providing various marketing-related resources and information to marketing managers for successful marketing operations. It continuously interacts with people, procedures – gathers, sorts analyzes, and distributes timely and accurate information to the marketing managers to improve …

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Reactive and Proactive Marketing

Reactive and Proactive Marketing (Definition and Differences)

Reactive and Proactive Marketing Reactive and Proactive marketing holds major significance in marketing decision making. Reactive marketing is one that takes action after happening of events whereas proactive marketing is one that takes action prior to the events happening. What is Reactive Marketing? Reactive marketing is one of the widely used marketing concepts that assume …

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Marketing Challenges In The 21st Century

Marketing Challenges In The 21st Century and Ways To Overcome It

Marketing Challenges In The 21st Century The evolution of marketing concepts in a way explains the dramatic change the marketing sector has seen in the last century. Now, the focus of marketing has on customers were in the past focus was on production and selling. The competition is intense between businesses and the focus is …

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Impact of Macro Environment In Marketing

Impact of Macro Environment In Marketing (Explained)

Impact of Macro Environment In Marketing The macro-environment consists of all the external forces that affect the marketing activities of the business form and all these forces are uncontrollable in nature. The macro-environment makes a significant impact on the marketing field. How does the macro-environment affect the business? A business is always affected by various …

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marketing environment

Marketing Environment: Definition, Features, Types, Importance

What is Marketing Environment? The marketing environment is the totality of internal and external factors that affect the companies marketing decisions, goals, customers relationships, and performance as a whole. It is well-known fact that business firms are not located in a vacuum. It is obvious that every business is affected by a variety of factors …

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rural marketing

Rural Marketing: Definition, Features, 4As, and Reasons For Adopting

What is Rural Marketing? Rural marketing is a practice where urban products are exchanged with rural products to meet the need & desires of both rural customers and to realize organizational goals. The main objective of rural marketing is to offer affordable products to rural customers, improve their standard of living, and achieving the organization’s …

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green marketing

Green Marketing: Definition, Components, Benefits, and Requirements

What is Green Marketing? Green marketing is a business practice that involves the production and distribution of products that satisfy human needs and wants that have a minimal impact on the natural environment. It is also called eco-friendly, sustainable, recyclable marketing that presumed products to be environmentally safe. Green marketing is an emerging marketing concept …

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e marketing

What is E-Marketing? Definition, Types, Pros, and Cons

What is E-Marketing? E-Marketing is the process of doing marketing activities using various forms of electronic media, primarily the internet. E-Marketing stands for Electronic Marketing. Online marketing, internet marketing, digital marketing, etc. are interchangeably used hence considered synonymous. E-marketing includes all the activities done by a business organization to promote and sell goods & services …

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relationship marketing

Relationship Marketing: Meaning, Benefits, Levels, and Approaches

What is Relationship Marketing? Relationship marketing is a strategy, process, and practice to make good, trustworthy, long-term, and beneficial relationships with all existing and potential customers to earn and retain the business. It aims at making a strong – even touching customers bond with the business organization’s goods and services. The notion of relationship marketing …

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marketing mix

Marketing Mix: Definition, Features, Importance, and Its 7Ps (Explained)

What is Marketing Mix? The marketing mix is the set of marketing tools, tactics, techniques, and actions which a business organization blends to realize the marketing goal in a selected target market. It consists of everything that an organization can do to influence its products and services demand in the market. Marketing mix mixes all …

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